e-Business integration at AJ Produkter

For more than 30 years, AJ Produkter (AJ Products) have supplied customers with office, warehouse and industry products. eBusiness is an important sales channel requiring a high quality platform as well as efficient integration with administrative in-house systems.   

In 2010, AJ Produkter decided to upgrade their previous e-business platform and to integrate the new solution with ERP system Dynamics AX. The choice fell on Wipcore e-business platform eNova and iCore Integration Suite. The solution is loosely coupled, using iCore Adapters for the integration between eNova and Dynamics AX.

AJ Produkter works closely with suppliers and manufacturers to bring customers the best products at the lowest prices. This has resulted in a number of strategic acquisitions and alliances with manufacturing companies throughout Europe, with a combined workforce of more than 450 employees. Today, AJ Produkter is represented by 26 companies in 19 European countries. The main office and central warehouse is located in Hyltebruk in Sweden.