Combine the parts to a functioning whole

Stores often have small margins. This requires the business processes to be as efficient as possible.

It's about streamlining internal processes to carry out sales promotion activities, all at once. At the same time as the business processes must be lean, there is the need to attract customers to buy.

In order to become better at selling and offering goods that customers want, information is stored in the CRM system and with various digital tools and social platforms, customers are informed about campaigns. Decision support systems are also often used to analyze sales and ensure that the products the customer requests are in stock. With a logistics program, control over deliveries and stocking is provided. In the business system (ERP) the accounting is handled.

IT systems must work together

Running an e-commerce or brick-and-mortar store is like running a short sprint and a marathon at the same time. You need to be able to act quickly, and at the same time have a long-term strategy. In order to achieve a functioning whole, many IT systems need to work together and be "loosely connected" so that it is easy to replace a supplier that does not measure up.

Start with the processes

With the right technology and well-tuned processes, you create the conditions for a long-term and sustainable business strategy where the possibilities for digitization and automation are wide open. An integration platform is the basis of your digital infrastructure - you get a good overview of your most important business processes and it becomes easy to add, or disconnect, applications and business partners.

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